SG SWEETS GLOBAL NETWORK has been established for over 45 years as an influential and informative journal read by confectionery business professionals throughout Germany and Europe. The scope of the magazine meanwhile covers the entire supply chain - from ingredients, raw materials and packaging to finished products - as well as the wholesale and retail confectionery trade in Germany and abroad.

Among the subscribers and readers of SG are confectionery company proprieters and decision makers; brokers, importers, retail and wholesale sector buyers and their staff in the field; sales managers and key decision makers in food retail chains, C+C businesses and department stores.

Thanks to the broad scope of the subjects covered and the increasing number of articles written in English, the magazine is now well known abroad and enjoys a solid reputation as a leading confectionery industry publication. While our core readership consists of sector professionals in Germany, Austria and Switzerland, SG is also widely read in the Benelux states, Scandinavian countries and - increasingly - in eastern and central Europe, as well as overseas. SG is currently dispatched to readers in 70 different countries.

SG SWEETS GLOBAL NETWORK examines topics and issues related to the product segments chocolate, sugar confectionery, baked goods and biscuits, salty snacks and ice cream. SG focuses on company profiles, product presentation, market trends and confectionery trade fairs. In addition there are regular, in-depth reports concerning packaging, logistics, IT and ingredients.